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The most valuable Promotional Toys R Us LEGO sets by current market value. This list ranks 10 sets by current BrickPicker value, refreshed from live market data. Right now the top spot belongs to Bricktober Toys R Us Store at $53. The top 5 alone account for about 64% of the value on this list. Every entry links to its full price history and marketplace listings. Updated 2026-07-21.
Top 5 hold 64% of this list's value ($287).
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| Name | / piece | |||
|---|---|---|---|---|
| 1 |  Bricktober Toys R Us Store Promotional · 2015 | $53 | +163% | $0.32 |
| 2 |  Bricktober Theater Promotional · 2014 | $35 | +75% | $0.21 |
| 3 |  Bricktober Pizza Place Promotional · 2014 | $35 | +75% | $0.25 |
| 4 |  Bricktober Hotel Promotional · 2015 | $31 | +54% | $0.15 |
| 5 |  Bricktober Fire Station Promotional · 2014 | $30 | +50% | $0.17 |
| 6 |  Bricktober Bakery Promotional · 2015 | $26 | +30% | $0.11 |
| 7 |  Bricktober Train Station Promotional · 2015 | $25 | +25% | $0.14 |
| 8 |  Bricktober Town Hall Promotional · 2014 | $21 | +7% | $0.11 |
| 9 |  Geoffrey & Friends Promotional · 2016 | $16 | -19% | $0.12 |
| 10 |  Geoffrey Promotional · 2013 | $15 | +200% | $0.17 |
The 40144 Bricktober Toys R Us Store is the most valuable, worth about $53 on the current market.
Around $53 — that's the current BrickPicker value of the 40144 Bricktober Toys R Us Store, the top-ranked set on this list.
This list ranks 10 promotional toys r us lego sets by current market value, refreshed from live sales data.