Most Valuable Promotional LEGO Sets

The most valuable Promotional LEGO sets by current market value. This list ranks 50 sets by current BrickPicker value, refreshed from live market data. Right now the top spot belongs to Finnjet Ferry at $1,355. The top 5 alone account for about 43% of the value on this list. Every entry links to its full price history and marketplace listings. Updated 2026-07-21.

#	Name	Value	Growth	/ piece
1	Finnjet Ferry Promotional · 1977	$1,355	—	$2.68
2	Viking Line Ferry Promotional · 1982	$857	+2807%	$3.51
3	Viking Line Ferry 'Viking Saga' Promotional · 1982	$541	—	$2.69
4	Silja Line Ferry Promotional · 1977	$520	+6412%	$1.26
5	The Brick Moulding Machine Promotional · 2021	$500	+400%	$0.41
6	Kronprins Frederik Ferry Promotional · 1995	$382	—	$2.35
7	Stena Line Ferry Promotional · 1998	$362	—	$1.84
8	Color Line Ferry Promotional · 1993	$301	—	$1.25
9	London Bus Promotional · 2011	$291	—	$2.49
10	Silja Line Ferry Promotional · 1981	$239	—	$1.31
11	I Love Billund Promotional	$218	—	$0.16
12	A Minifigure Tribute Promotional · 2023	$203	+139%	$0.20
13	Mini Modulars Promotional · 2012	$165	+106%	$0.12
14	LEGO Fabuland Tribute Promotional · 2025	$160	+78%	$0.16
15	The Wooden Duck Promotional · 2020	$156	+73%	$0.25
16	Copenhagen Promotional · 2011	$155	—	$2.77
17	Stena Line Ferry Promotional · 1999	$150	—	$0.71
18	LEGOLAND Water Park Promotional · 2021	$140	+250%	$0.39
19	Dagny Holm - Master Builder Promotional · 2022	$129	+43%	$0.12
20	Audi TT Roadster Promotional · 2002	$128	—	$2.24
21	LEGOLAND Park Promotional · 2019	$126	+5%	$0.09
22	LEGO Building Systems Promotional · 2024	$125	+25%	$0.10
23	LEGO House Tree of Creativity Promotional · 2018	$106	+6%	$0.13
24	LEGO House Dinosaurs Promotional · 2019	$101	+12%	$0.12
25	LEGO Brand Retail Store Promotional · 2012	$90	—	$0.32
26	LEGOLAND Castle Promotional	$89	—	$0.14
27	Brickley Promotional · 2011	$87	+484%	$0.44
28	LEGO House Promotional · 2014	$80	+191%	$0.32
29	Koenigsegg Sadair's Spear Steering Wheel Promotional	$75	—	$0.33
30	MSC Cruises Promotional · 2019	$60	+140%	$0.33
31	Tribute to Jane Austen's Books Promotional · 2025	$57	—	$0.16
32	LEGO Brand Store Promotional · 2022	$55	+49%	$0.10
33	Biff Starling Astrobot Minifigure Promotional · 2002	$53	—	$10.56
34	Bricktober Toys R Us Store Promotional · 2015	$53	+163%	$0.32
35	LEGO Brand Retail Store Promotional · 2015	$51	—	$0.12
36	Sandy Moondust Astrobot Minifigure Promotional · 2002	$50	—	$9.97
37	Rio 2016 Mascots / Mascotes Rio 2016 Promotional · 2016	$49	+24%	$0.25
38	Viking Line Ferry Promotional · 1989	$49	—	$0.26
39	Silja Line Ferry Promotional · 1986	$47	—	$0.27
40	Lufthansa Plane Promotional · 2015	$47	—	$0.70
41	Fruit Store Promotional · 2024	$45	—	$0.13
42	MSC Meraviglia Promotional · 2016	$43	+8%	$0.24
43	LEGO House Chef Promotional · 2021	$42	—	$7.00
44	LEGO Brand Retail Store Promotional · 2019	$42	+66%	$0.11
45	Restaurants of the World: Mexico Promotional	$41	—	$0.13
46	Flowerpot Promotional · 2023	$41	—	$0.14
47	Restaurants of the World: Japan Promotional	$40	—	$0.14
48	LEGO Brand Retail Store Promotional · 2022	$40	—	$0.10
49	Flower Store Promotional · 2024	$40	—	$0.12
50	Up-Scaled Baby Astronaut Promotional · 2025	$40	—	$0.16