Most Valuable Promotional LEGO Sets of the 2010s

The most valuable Promotional LEGO sets from the 2010s by current market value. This list ranks 50 sets by current BrickPicker value, refreshed from live market data. Right now the top spot belongs to London Bus at $291. The top 5 alone account for about 36% of the value on this list. Every entry links to its full price history and marketplace listings. Updated 2026-07-22.

#	Name	Value	Growth	/ piece
1	London Bus Promotional · 2011	$291	—	$2.49
2	Mini Modulars Promotional · 2012	$165	+106%	$0.12
3	Copenhagen Promotional · 2011	$155	—	$2.77
4	LEGOLAND Park Promotional · 2019	$127	+6%	$0.09
5	LEGO House Tree of Creativity Promotional · 2018	$106	+6%	$0.13
6	LEGO House Dinosaurs Promotional · 2019	$101	+12%	$0.12
7	LEGO Brand Retail Store Promotional · 2012	$90	—	$0.32
8	Brickley Promotional · 2011	$87	+484%	$0.44
9	LEGO House Promotional · 2014	$80	+191%	$0.32
10	MSC Cruises Promotional · 2019	$60	+140%	$0.33
11	Bricktober Toys R Us Store Promotional · 2015	$53	+163%	$0.32
12	LEGO Brand Retail Store Promotional · 2015	$51	—	$0.12
13	Rio 2016 Mascots / Mascotes Rio 2016 Promotional · 2016	$49	+24%	$0.25
14	Lufthansa Plane Promotional · 2015	$47	—	$0.70
15	MSC Meraviglia Promotional · 2016	$43	+8%	$0.24
16	LEGO Brand Retail Store Promotional · 2019	$42	+66%	$0.11
17	The Brick Apple Promotional · 2010	$38	+285%	$0.29
18	LEGOLAND Entrance with Family Promotional · 2014	$36	+177%	$0.13
19	Bricktober Pizza Place Promotional · 2014	$35	+75%	$0.25
20	Bricktober Theater Promotional · 2014	$35	+75%	$0.21
21	Creative Personalities Promotional · 2018	$35	—	$0.11
22	LEGOLAND Train Promotional · 2016	$32	+58%	$0.15
23	Bricktober Hotel Promotional · 2015	$31	+54%	$0.15
24	Micro LEGOLAND Castle Promotional · 2018	$30	+50%	$0.14
25	Bricktober Fire Station Promotional · 2014	$30	+50%	$0.17
26	Bricktober Bakery Promotional · 2015	$26	+30%	$0.11
27	Bricktober Train Station Promotional · 2015	$25	+25%	$0.14
28	Gingerbread House Promotional · 2014	$25	—	$0.46
29	Race Car Promotional · 2017	$24	—	$0.46
30	60 Years of the LEGO Brick Promotional · 2018	$24	—	$0.06
31	Create The World Promotional · 2017	$23	—	$0.22
32	LEGOLAND Driving School Cars Promotional · 2019	$23	+51%	$0.11
33	Bricktober Town Hall Promotional · 2014	$21	+7%	$0.11
34	Bean There, Donut That Promotional · 2018	$21	+42%	$0.15
35	Dragonfly Promotional · 2017	$21	—	$0.57
36	Igloo Promotional · 2013	$21	—	$0.53
37	Frog Promotional · 2019	$21	—	$0.53
38	Crab Promotional · 2013	$20	—	$0.55
39	Log Cabin Promotional · 2013	$20	—	$0.34
40	Pilgrim Promotional · 2012	$20	—	$0.87
41	Koala (Uniqlo edition) Promotional · 2016	$20	—	$0.31
42	Frog Promotional · 2018	$20	—	$0.46
43	Frog Promotional · 2016	$20	—	$0.33
44	Robot (Uniqlo edition) Promotional · 2016	$20	—	$0.40
45	Raccoon Promotional · 2017	$19	—	$0.40
46	St. Bernard Dog Promotional · 2017	$19	—	$0.42
47	Ferrari 250 GTO Promotional · 2014	$19	+211%	$0.39
48	Finish Line & Podium Promotional · 2014	$18	+210%	$0.29
49	Shell Tanker Promotional · 2014	$18	+208%	$0.20
50	Lawn Mower Promotional · 2013	$18	—	$0.41