LEGO Reviews Promotional40574

LEGO Brand Store

Name: LEGO LEGO Brand Store 40574
Brand: LEGO
SKU: 40574
Rating: 4.61 (93 reviews)

70 · RECOMMENDEDINVESTMENT GRADE: BBB2022541 pcsHigh agreement · 87%

Expert reviews

3analyzed

Owner ratings

Consensus

BUY

BrickScore

Recommended

Owners

Synthesized Verdict

"The LEGO Brand Store is a genuinely charming novelty for city and brand fans but a Mixed Reviews set (BrickScore 69.9) whose excessive sticker count, missing employee figure, and absent roof prevent it from living up to the concept's potential, a verdict reinforced by only 73% of LEGO.com owners recommending it."

The LEGO Brand Store is a fun, novel minifigure-scale set that captures the charm of visiting a real LEGO store, but it lands in Mixed Reviews territory due to genuine splits between expert critics and the broader owner base. JANG rated it highly for its official minifig-scale execution and modular compatibility, while Brickset called it interesting but inessential and Jay's Brick Blog gave it a mixed buy at 60. Owner scores reflect a similar divide: Amazon buyers average 4.7 out of 5 across 83 ratings, but LEGO.com owners score it lower at 3.85 from 10 ratings, with value at just 3.97 out of 5 and only 73% recommending it, a noticeably muted signal for a LEGO promotional set.

Where they split: Expert reviewers split meaningfully: JANG was enthusiastic about the modular scale execution and novel official branding, Brickset found it interesting but inessential with a flawed color palette and missing roof, and Jay gave a lukewarm 60 focused on the sticker load and missing employee figure. The Amazon versus LEGO.com owner split (4.7 vs 3.85) mirrors this divide, with more engaged LEGO fans rating it lower than general buyers.

Where to Buy

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LOVED (7)

01Official minifigure-scale LEGO store, a rare and meta novelty for LEGO fans
02Modular Creator system compatibility allowing wall sections to swap with other compatible sets
03Detailed interior elements: pick-a-brick wall, build-a-minifigure station, ATM, and display cases
04Custom stickers depicting LEGO sets including new Ideas set debuts not previously shown at minifig scale
05Swiveling side walls and hinged back for interior access and expanded shopfront display
06Good price-to-part ratio at $0.068 per piece
07Compact footprint that fits naturally alongside LEGO City builds

CRITICIZED (8)

01Excessive sticker count (40 stickers total) with small, fiddly application; sticker order on the sheet is illogical
02No LEGO Store employee minifigure, only two customer figures
03No roof, a step back from the predecessor 40305
04Bizarre ladder-only access to the upper floor
05Color combination of tan, white, and yellow does not work well architecturally
06Piece count misleadingly suggests a larger model; most pieces are interior detail
07Display island in the center has nothing to display on it despite having a stud
08Not designed to integrate with recent Creator 3-in-1 modular buildings

What reviewers are saying

"It's a Lego store built in minifigure scale and it's official from LEGO"

JANG's LEGO Reviews

"Interesting but inessential model of a LEGO brand store"

Brickset Reviews

"It's quite a rare thing for LEGO to release a proper, minifigure-scale LEGO Store as a standalone set, especially one that's easily accessible from LEGO.com"

Jay's Brick Blog

Ecosystem

LEGO Creator modular sets — This set uses the smaller Creator modular system and is compatible with other Creator modular sets; modules can be swapped between different sets in the line

Late 1980s LEGO house set (vacation home) — One of the display houses inside the store represents this set; reviewer notes they have built it before

Other LEGO ATM builds — I think it's better than most of the ATMs that they've done

40305 — 40574 is a direct upgrade in most respects but lacks the roof that 40305 had, which is considered a significant drawback. Both sets lack store employee minifigures.

PromotionalTier 2Investment Grade

By Reviewer · 3

Avg score

Consensus

BUY

JANG's LEGO Reviews

Expert Video Source

BUY

"It's a Lego store built in minifigure scale and it's official from LEGO"

Key Pros

✓Official LEGO set built in minifigure scale
✓Modular Creator system allows swapping with other compatible sets
✓Custom stickers depicting previously unseen LEGO sets

Key Cons

✕Only two minifigures included; missing adult female figure despite mothers being primary store visitors
✕Train design could be improved (uses plain wheel studs instead of roller coaster-based pieces)

JUMP TO REVIEW

Brickset Reviews

Editorial Source

WAIT FOR SALE

"Interesting but inessential model of a LEGO brand store"

Key Pros

✓Attractive architectural flourishes (finials, doorway surrounds)
✓Hinged side walls allow expanded shopfront and interior access
✓Includes typical LEGO store features (shelves, pick-a-brick wall, display windows, counter)

Key Cons

✕No store employee minifigure (both figures are customers)
✕No roof

READ FULL REVIEW

Jay's Brick Blog

Editorial Source

BUY

"It's quite a rare thing for LEGO to release a proper, minifigure-scale LEGO Store as a standalone set, especially one that's easily accessible from LEGO.com"

Key Pros

✓Plenty more LEGO set tiles to collect
✓A LEGO Store set that can be purchased without waiting for store opening
✓Fun design and many key LEGO Store features captured well

Key Cons

✕Lacks a LEGO Store Employee Minifigure
✕Lacks yellow LEGO shopping bags

READ FULL REVIEW

Dimensional Analysis

Investment Layer

Buy now (2)Wait for sale (0)

Exclusivity

JANG's LEGO Reviews: Only available for sale at time of recording; may become gift-with-purchase at future point

Brickset Reviews: Sold at LEGO.com and LEGO brand stores; promotional/limited availability model.

Resale

Jay's Brick Blog: Jay expects this to be very popular upon release and expects 'this to fly off the shelves because of the novelty'

Minifigures & Standout Parts

In this set (2)

LEGO Store Customer

Boy

Standout parts (per reviewers)

Custom stickers depicting LEGO sets
Brand new stickers showing LEGO sets in minifigure scale that have not previously been depicted in official sets; adds to collectible printed/sticker elements
Oversized 2x4 brick on roof
Creative representation of real LEGO store ceiling design; references actual LEGO retail store decoration
Foam shield representation
Minifigure-scale depiction of roleplay armor/weapon pieces from Nexon Knights theme; represents in-store merchandise
Vibrant coral legs
New color this year, only appeared in one set prior to this release.
Miniature LEGO set tiles (stickers)
Includes new LEGO Ideas set stickers (Typewriter, Dinosaur Fossils, Grand Piano) never before featured in LEGO Store sets

What Owners Say · summarized from 10 written reviews (LEGO, Amazon, Walmart)

Owners love the detailed, display-focused LEGO Store with its charming pick-a-brick wall and modular appeal, but a vocal minority objects strongly to the excessive stickers required.

COMMON PRAISE