LEGO Reviews Promotional40178

Iconic VIP Set

Name: LEGO Iconic VIP Set 40178
Brand: LEGO
SKU: 40178
Rating: 4.25 (6 reviews)

74 · RECOMMENDEDINVESTMENT GRADE: BBB2017205 pcsHigh agreement · 99%

Expert reviews

2analyzed

Owner ratings

Consensus

BUY

BrickScore

Recommended

Owners

Synthesized Verdict

"A Recommended promotional polybag with a BrickScore of 73.5, the Iconic VIP Set packs more creative detail into its tiny store diorama than most fans expect, with an exclusive employee minifig and clever dragon integration making it a worthwhile find wherever it surfaces."

The Iconic VIP Set (40178) is a 2017 promotional polybag that both expert reviewers from Brickset and JANG find genuinely impressive for how much detail was packed into its small footprint. The micro-scale LEGO Store diorama with its theme-branded shelves, articulated dragon Ollie, and pick-a-brick wall draws consistent praise, while the separately attached brick-built VIP card is seen by both reviewers as an awkward companion piece that does not integrate naturally. Owner sentiment is moderately positive with 6 ratings averaging 4.25 out of 5 and 88% recommending it, though the small sample limits confidence.

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LOVED (8)

01Extraordinary amount of detail crammed into an 8x10 stud footprint
02Recognizable LEGO set box stickers on shelves appealing to collector nostalgia
03Ollie the dragon figure with ball-jointed articulation extending outside the main store structure
04Exclusive LEGO Store employee minifigure with large LEGO logo torso printing
05New 1x1 quarter-circle tiles in white and red
06Micro-scale theme representations including Ghostbusters Firehouse display
07Pick-a-brick wall, brick pit, counter, and till all present in miniature
08VIP card easily removable for separate display

CRITICIZED (6)

01Brick-built VIP card component feels disconnected from the store model aesthetically
02The two parts look odd when connected as the instructions suggest
03VIP card attachment mechanism uses flimsy Technic pin connections
04High qualifying purchase threshold ($125 in the US) to obtain the set
05Limited to a short promotional window (October 10-25, 2017)
06Ghostbusters Firehouse photo display element looks unconvincing without a neutral background

What reviewers are saying

"So much has been crammed into a small space, which is quite an achievement. I really like the way that Ollie the dragon makes use of space outside the box."

Brickset Reviews

"it's the VIP promotional giveaway set for October 2017 it comes in a bag 205 pieces and it was available from physical Lego stores and also Lego shop at home with fairly large purchases"

JANG's LEGO Reviews

Ecosystem

40145 Brand Retail Store — This set offers a micro-scale alternative and provides a fitting LEGO shop assistant minifigure that 40145 lacked; can be used to extend 40145

PromotionalTier 2Investment Grade

By Reviewer · 2

Avg score

Consensus

BUY

Brickset Reviews

Editorial Source

BUY

"So much has been crammed into a small space, which is quite an achievement. I really like the way that Ollie the dragon makes use of space outside the box."

Key Pros

✓Incredible amount of detail crammed into small 8x10 footprint
✓Recognizable LEGO set box front stickers on shelves appeal to collectors
✓Innovative space usage with Ollie the dragon extending outside the main structure

Key Cons

✕The shop and VIP card look odd when connected as instructed
✕Two disparate parts that don't really go together aesthetically

READ FULL REVIEW

JANG's LEGO Reviews

Expert Video Source

BUY

"it's the VIP promotional giveaway set for October 2017 it comes in a bag 205 pieces and it was available from physical Lego stores and also Lego shop at home with fairly large purchases"

Key Pros

✓Excellent exclusive minifigure with large LEGO logo and improved printing versus previous employee figure
✓Charming LEGO Store display diorama with micro-scaled theme representations
✓Good inclusion of useful parts like round corner tiles and clear tiles

Key Cons

✕VIP badge component feels like it doesn't belong with the rest of the set and has poor attachment mechanism (flimsy Technic pin connections)
✕High barrier to entry with large qualifying purchase requirement

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Dimensional Analysis

Investment Layer

Buy now (1)Wait for sale (0)

Value drivers

Brickset Reviews: Unique VIP employee minifigure with custom torso is a value driver for monofig collectors

JANG's LEGO Reviews: Exclusive LEGO Store Employee minifigure with large logo printing

Exclusivity

Brickset Reviews: Promotional exclusive to LEGO.com VIP members with qualifying purchases; polybag format

JANG's LEGO Reviews: VIP promotional giveaway with high purchase barrier; not available for direct purchase

Resale

Brickset Reviews: Strong aftermarket value expected due to limited availability and promotional nature; quick sell-out noted in comments within hours

JANG's LEGO Reviews: Sets appear on eBay and BrickLink with modest markup; reasonably obtainable post-promotion

Minifigures & Standout Parts

In this set (2)

LEGO Store Employee, Male, Black Shirt

Plain Red Torso, Red Legs, Red Head (Monochrome)

Standout parts (per reviewers)

1x1 quarter-circle tiles
New piece in white and red, becoming more prevalent in LEGO sets
round corner tiles
included in set
2x2 corner tiles
included in set
clear tiles
used on store front for attractive display effect
ball joint
used for dragon head articulation