⌘ K
"A charming and highly collectible microscale GWP that rewards those who can access a grand opening event, with genuine design wit and strong aftermarket appeal. The BrickScore of 72.4 reflects its merit as a collector piece, though the sticker-heavy interior and absence of minifigures keep it from a higher tier."
The LEGO Brand Retail Store GWP earns a Recommended BrickScore of 72.4 from two reviewers who broadly agree on its charm and rarity but differ on how satisfying it is as a physical object. The Brothers Brick celebrated the microscale return and 90th-anniversary Easter eggs, while Brickset found the lack of minifigures and heavy sticker dependency left the model feeling sterile. Owners rate it 4.7/5 across 67 Amazon ratings, reflecting collector enthusiasm for the exclusivity.
Where they split: The Brothers Brick (85/100) was more celebratory about the microscale concept and Easter-egg density, while Brickset (68/100) was more measured, finding the sticker-heavy no-minifigure model sterile. Reviewers agree on rarity and collectibility but differ on display satisfaction.
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"This little LEGO Brand store is a great way to kick off the year at new locations."
The Brothers Brick"This year they have released a new version of the LEGO brand retail store – 40528. It will be launched as a gift with purchase in the new year – with a $USD125;123€;£125 purchase."
The Rambling Brick"This little LEGO Brand store is a great way to kick off the year at new locations."
"This year they have released a new version of the LEGO brand retail store – 40528. It will be launched as a gift with purchase in the new year – with a $USD125;123€;£125 purchase."
Amazon4.7
