⌘ K
"A BrickScore of 82.9 confirms Optimus Prime as one of the most ambitious and beloved sets LEGO has produced, with 3,377 owners averaging 4.64, though both critics and buyers signal that the $179.99 price asks you to love Transformers first and value second."
The LEGO Icons Optimus Prime (10302) earns a BrickScore of 82.9 and a Highly Recommended verdict as a landmark collaboration between LEGO and Hasbro that delivers a fully transforming G1 Optimus Prime in brick form. Reviewers are effusive about the engineering achievement and the emotional resonance for Transformers fans of all ages. Owner ratings are positive (4.64 average across 3,377 ratings) but somewhat more tempered than the critical score, with value for money and play experience rated lower than other aspects, reflecting the $179.99 price tag and a few structural frustrations with the transformation.
Where they split: Critics and enthusiastic owners largely agree on the set's appeal, but there is a notable split on value: the 61.4 expert value score and the 3.9 owner value-for-money signal both sit meaningfully below the overall ratings, suggesting that while buyers love the set, a significant portion feel the price is a stretch. There is also mild disagreement on the structural issues: some reviewers dismiss the loose waist and feet as typical LEGO behavior, while others find them genuinely frustrating.
Is this a smart buy? BrickPicker's data-grounded investment verdict.
Unlock the Max Profit Opinion: our stance (buy / accumulate / hold / pass), the reasoning, the exact data behind it (eBay + BrickLink comps, CAGR vs MSRP, our retirement model), and whether the reviewer community agrees.
Unlock with Collector or Reseller
"this Optimus Prime splits the difference between the TV show animation model and the original toy pretty perfectly."
The Brothers Brick"So here we are in 2022, and look at this box - LEGO, Transformers Optimus Prime, Hasbro and Takara Tomy on the very same box. Mind blowing."
RacingBrick
"Optimus Prime looks magnificent in LEGO form and the transformation is amazing."
Brickset Reviews
"A real transforming LEGO set? LEGO in disguise? I've got three words for you, Autobots...Roll Out!"
Rebrickable Reviews
"Yes, it transforms. Yes, it's a G1 Optimus Prime, and yes, this is going to be one of the best-selling toys of 2022."
Jay's Brick Blog
"Soundwave superior."
JANG's LEGO Reviews"this Optimus Prime splits the difference between the TV show animation model and the original toy pretty perfectly."
"So here we are in 2022, and look at this box - LEGO, Transformers Optimus Prime, Hasbro and Takara Tomy on the very same box. Mind blowing."
"Optimus Prime looks magnificent in LEGO form and the transformation is amazing."
"A real transforming LEGO set? LEGO in disguise? I've got three words for you, Autobots...Roll Out!"
"Yes, it transforms. Yes, it's a G1 Optimus Prime, and yes, this is going to be one of the best-selling toys of 2022."
"Soundwave superior."
Optimus Prime is celebrated as a landmark LEGO set for Transformers fans, with an impressive transformation mechanism and striking looks in both modes, but a significant minority find the build fragile and the transformation frustrating due to parts that fall off easily during the process.
Amazon4.8Walmart4.4Target4.4LEGO.com4.3
