
"Creative Personalities is one of the most accomplished LEGO promotional sets on record: a 307-piece open storybook diorama with printed tiles, lush foliage, and a novel format that Brickset called the best GWP of 2018. Owners agree, rating it 4.61 out of 5."
The 40291 Creative Personalities promotional set scores an 80 BrickScore and Highly Recommended tier, with three expert reviewers in strong agreement that it outperforms essentially every promotional set before it. Its 307-piece open-book diorama format celebrating Hans Christian Andersen was described by Brickset as the best GWP of 2018. Owners rate it 4.61 out of 5 across 44 ratings, with LEGO.com's single review awarding a perfect 5 and a 100% would-recommend from the LEGO signals.

Is this a smart buy? BrickPicker's data-grounded investment verdict.
Unlock the Max Profit Opinion: our stance (buy / accumulate / hold / pass), the reasoning, the exact data behind it (eBay + BrickLink comps, CAGR vs MSRP, our retirement model), and whether the reviewer community agrees.
Unlock with Collector or Reseller
"Its unusual design is very distinctive and the open book looks wonderful on display, featuring an attractive but understated colour scheme as well as some beautifully textured cobblestones."
Brickset Reviews"And as a gift with purchase, are you kidding me? This is beautiful."
JANG's LEGO Reviews
"It's interesting to see something completely different for these sets, and a book with two "pop-up" scenes is a welcome change."
The Brothers Brick
"Its unusual design is very distinctive and the open book looks wonderful on display, featuring an attractive but understated colour scheme as well as some beautifully textured cobblestones."
"And as a gift with purchase, are you kidding me? This is beautiful."

"It's interesting to see something completely different for these sets, and a book with two "pop-up" scenes is a welcome change."


Amazon4.6
LEGO.com5.0