Is Lego happy with 2014 Christmas sales?

former-member · 2014-12-19T19:45:52.000Z

Starting a new thread from comments from others on the 12/19 daily deals thread about Lego having potentially problems meeting sales goals from multiple double VIP point days in December. I am not saying whether the question on more double VIP sales because sales goals are not being met is true or not, but are you all really thinking so? When you look at LEGO Shop at Home and Major Retailers almost every major exclusive that is on the brink of retirement is out of stock, many shelves in Toys R Us and other stores are wiped clean etc. Just look at brickpickers lego stock tracking page. I know that is not all current sets but it is wiped clean in many ways. Minecraft is coming back but it was wiped clean for a while even with Lego ramping up production this year on it and even the Ghost is selling substantially over retail in some places. The Advent Calendars and Santa's Workshop were wiped out. Beyond them hitting the double vip again I have not seen signs of them panicking on their sales. That all being stated I do find it interesting as there is almost no one who I talk to who is in the general public that one of the first things they discuss when we talk about Lego for the first time is how expensive it is. I do think their lack of major discount and I am not talking about exclusives but in general not having substantial widely available sales so that customers could get the feeling of getting a deal (again not talking about us pouncing on things like Malibu Mansion where the hoarde devours it in 10 minutes) but lack of true overall promoted deep discount sales could lead to turning customers away if they feel they never can get a substantial discount and hurt their position long term. NMM always talks about the exclusive minimum pricing agreement expiring soon. Should be interesting the next few months to see where things go. Keep in mind I am speaking of the normal Mom, Dad and Kid not members of Brickpicker. Do many of you think Lego is disappointed with their sales?