Is $99 the new norm for polybags?

rastascoob · 2014-08-27T17:42:49.000Z

While granted I am still very new to this but I noticed with the mini cooper poly it was a $99 buy for the free poly but I figured it was because the mini was $99. I just looked at September's add and the spaceman poly is also only free with a $99 purchase. If this is the new norm will polys go up in value because fewer will get them free, even though most decent sets at LEGO Shop at Home are $99+ now. Or is this normal for Lego?