Various Styles of Listing Photos

AirborneAFOL · 2016-04-05T12:29:06.000Z

Curious about the other's views as to the various "types" photos commonly used in listings. It seems there are 5 distinct tactics for the main photo in a listing as I see it, particularly as it pertains to brick lots: 1. Live photo of close-up. Listing for 50 of a specific brick where you see one large image, but the listing title calls out "x50" or "Lot of 50". 2. Live photo of small sampling. Same as above, but the image shows perhaps 5/50 of the of actual number of bricks in the lot. 3. Live photo of the exact quantity. Would show all 50 bricks that constitute a lot. 4. Live photo of a massive pile. Hundreds of the brick despite on only 50 per lot. 5. Digital images of stock photos. Sometimes with "x50" or similar text embedded. I'm very curious as to which you prefer, be it as a buyer or seller. When I'm buying, I tend scroll through the search results or store page and find that a live photo with a sampling of just 2-3 of the brick is most likely to catch my eye (and lead me to take a closer look at the title or full listing). But that's because I tend to be hunting for a specific element, perhaps. When selling, I've been tinkering with all 5 styles for about a year now, and while I have some suggestive analytics it's far from conclusive. Using a digital image with embedded text seems to dissuade casual buyers, which results in more sales going to savvy buyers who are inclined to trust a seller's reputation and make larger/combined purchases when they recongize a good price-per-brick value to be had. A live photo of the specific or a massive quantity seems to draw more casual Lego buyers - but that can be a challenging demographic to compete for unless you're putting some sizable effort into your SEO. A similar variance exists when it comes to NISB sets/new-parted-out sets/minifigs (savvy sellers seem to lean predominately towards a stock image for the main photo on these, potentially following it up with some live pics of the actual item). Anyone else have thoughts on this front?

ByAirborneAFOL·10yinBuying & Selling

AirborneAFOL

Posted 10y

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