Potential Lego-Produced Lighting Kits

MusiKyle · 2020-02-13T14:07:36.000Z

Saw this over on Brickset this morning. Apparently the boxes are empty and are to gauge interest. It's interesting watching Lego these days, especially after buying BrickLink and wanting to better understand what the end-user wants. Their research must be taking them to other aftermarket-type products such as lighting kits. If they can be cost-competitive I see lighting kits making sense. If I can get an equivalent kit for less elsewhere, I'm not sure I would buy the Lego brand store. Essentially, someone else got to lighting kits first, Lego, how are you going to differentiate to make me want to buy it from you? I suppose if do end up pursuing this direction, it would bring lighting functionality much earlier into the design phase so that lighting kits are available at the same time as the release of a set, getting them to market faster than the aftermarket producers of lighting kits. Will be interesting to see how this plays out. https://brickset.com/article/48887/lighting-kit-boxes-on-display-in-copenhagen