Brick Wars - Anyone outside Germany taking notice?

Frank Brickowski · 2021-01-26T22:50:31.000Z

Over the last 2 years LEGO has been taking more and more (legal) action against German retailers and YouTubers they consider detrimental to their business. Legal alternative brick brands have gotten pretty big in Germany recently - you might say that just LEGO's actions themselves have pushed the alternatives' popularity further (cue "Streisand effect"). Obviously TLG is losing (German) market shares big enough to make them unhappy - their answer being to send out their lawyers to take care of it (instead of making their own products better or setting affordable prices again, for instance). Now, while the "Brick Wars" are getting more and more intense in Germany, I've got the impression that outside the country no one is really taking notice - or maybe no one cares. I'd like to know what people outside Germany/Europe really hear/read/know about what LEGO is doing here?