theguardian.com article on LEGO Turnaround -

Achilles · 2017-06-13T17:40:28.000Z

Apologies if this was linked elsewhere (I didn't see it) - But a good, somewhat long, read about the LEGO Corporate turnaround - https://www.theguardian.com/lifeandstyle/2017/jun/04/how-lego-clicked-the-super-brand-that-reinvented-itself "Lego’s revival has been called the greatest turnaround in corporate history. A book devoted to the subject, David Robertson’s Brick by Brick: How Lego Rewrote the Rules of Innovation , has become a set business text. Sony, Adidas and Boeing are said to refer to it. Google now uses Lego bricks to help its employees innovate."

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Achilles

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