LEGO makes a statement on LEGO investing and resellers...

Ed Mack · 2013-08-23T20:32:46.000Z

Jeff and I have been working with a Danish author, Hans Christian Kromann, on an upcoming article about the LEGO Investment phenomena. In the course or our discussions, I mentioned to Mr. Kromann that LEGO appears to be banning some high volume VIP members from the LEGO S@H site, thus preventing them from buying LEGO exclusive sets. In addition to possible bans, there have been rumors of reduced discounts to LUG groups and LEGO employees. Mr. Kromann asked a representative from LEGO some questions about LEGO investing and reselling. Here is an excerpt from his up and coming article... At Lego they are well aware that people collect and trade sets, but the group has no position on investors. "It's great that we have adult fans, but we do not have any attitude to those who invest in Lego. We have a revenue at 23 billion dollars, and our focus is primarily on children, "says Lego's communications manager Roar Trangb