Lego Growth in Comparison with other "Competitors"

comicblast · 2013-02-23T14:28:08.000Z

Published in the Wall Street Journal a couple days ago: Lego A/S shook off the malaise affecting the wider toy market and fended off an onslaught of fresh competition in the building-block segment to continue its winning streak in 2012, booking a 25% revenue increase that vaulted it into a near tie for the No. 2 slot in the global toy business. The Danish toy maker enjoyed sustained success for its popular Lego City and Lego Star Wars sets. Its new Lego Friends theme, targeting girls, sold twice as well as initial expectations and helped triple sales to girls. Lego's growth has been attributed in part to more sets aimed at girls. Above, Lego Friends characters at the New York toy fair earlier this month. In an interview Thursday afternoon Chief Executive J

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